NEWSJACKING 101: What it is and how to do it well Newsjacking is a technique used by many PR professionals to earn timely and relevant coverage by leveraging recent events or news items to promote a specific service, product, or company. It can be a useful tech PR and marketing tactic for a variety of […]
How to media train an expert in 30 minutes or less The four P’s of media coaching Great news! Your pitch landed and the reporter wants to schedule an interview to learn more about your tech PR client’s cancer treatment study, or how their cybersecurity platform is changing the industry, or maybe they’re just having
The Four P’s of Media Coaching Read More »
“Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.” — Dr. Brené Brown Before I worked in PR, I was a hostess at a popular restaurant in Nashville, TN. One of the first things they taught me in the restaurant industry is that the customer is
The Art and Balance of Setting Boundaries as a PR Professional Read More »
There are always many lessons we learn each year as we further grow our client’s business and our own. The most prominent lesson from 2021 is associated with the most pressing business issue all businesses are facing – recruitment and retention. During the pandemic, the PR talent pool opened up and enabled us to hire
A New Year’s Resolution for MFG Read More »
In today’s fast-changing, highly-competitive, environment, it’s more important than ever for brands to know who they are, what they can offer and how to communicate their offering effectively and distinctively. But have you considered the power of personal branding and how it can impact your company? Whether you are entry-level or a member of the
Build Your Personal Brand, Increase Your Bottom Line Read More »
Nearly two years after being subjected to mass social media embarrassment – thanks to the recently released Hulu documentaries, the team behind Fyre Festival is reliving what is being dubbed as one of the most disastrous event planning debacles of our time. Festival attendees paid an upwards of $12,000 for an experience set to mimic a Coachella-like
Morals in Marketing: Hard Lessons Learned from the Fyre Festival Disaster Read More »
By: Tawanda Carlton, Account Executive I recently sat down with a local television news producer, Natasha Lee of WSBTV in Atlanta, to not only build on our professional relationship but also gain insights on her day-to-day role and inherit her perspective as someone who sits on the receiving end of media pitches for broadcast. While we
Don’t Forget About Digital Producers Read More »
By: Matthew Kaiserman, Junior Account Executive Today’s marketing landscape is driven by how long you can actively engage your audience. Attention spans are shrinking, and brands are having to work to find ways to convey their message before audiences click on something else that catches their eye. This shift towards clickable and easily digestible content
How to Create Content That Transcends the Written Word Read More »
By: Tawanda Carlton, Account Executive From social media and marketing channels to digital mediums and broadcast, maximizing brand exposure is one of the primary goals for PR professionals when servicing clients. In addition to securing media placements, reporting and analytics become a critical factor for agencies in helping them validate their worth and in calculating
How To Create Reports Your Clients Care About Read More »
