By: Matthew Kaiserman, Junior Account Executive Today’s marketing landscape is driven by how long you can actively engage your audience. Attention spans are shrinking, and brands are having to work to find ways to convey their message before audiences click on something else that catches their eye. This shift towards clickable and easily digestible content […]
How to Create Content That Transcends the Written Word Read More »
By: Nikkia Adolphe, PR Director When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its Estee Lauder and other retailers have refined the use of chatbots to engage and interact with customers rather than just talking. PR has not escaped this wave of AI
AI in PR: Why Trust and Storytelling Cannot be Automated Read More »
By: Sarah Tourville, Founder & CEO In the age of online surveys, social media commenting campaigns, and the IoT, it can be hard to remember a time when getting to know your target audience was simpler. While marketing and purchasing decisions are boldly moving into the future, some techniques of data collection remain relevant. Focus
Focus Groups: Beyond the Survey Read More »
By: Tawanda Carlton, PR Account Executive Fences, La La Land, Moonlight, Hidden Figures…yes, Oscar season is upon us. As we all know, the Oscars represent the industry standard of excellence when it comes to recognizing the power of storytelling in film. We are a nation that loves a grand narrative, whether it’s the legend of
And the Story-Telling Oscar Goes To… Read More »
