By: Tawanda Carlton, PR Account Executive Earlier this month, Forbes listed their highest-paid YouTube stars for 2018 and a charming, seven-year-old topped the list. With earnings to the tune of $22 million, Ryan of published. In short, passion is a transmittable emotion. When you are passionate about the work you are creating, you stand out […]
What Content Creators can Learn from a Seven-Year-Old Millionaire Read More »
By: Tawanda Carlton, PR Account Executive Earlier this month, our agency held our signature event PR Reimagined where our theme focused on how brands, agencies and organizations are mastering storytelling through disruption. Prior to our panel discussion, I spoke with some of the attendees and asked what disruption and innovation meant, and looked like, to
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As a PR and Marketing expert, everyone asks for my special sauce to building a successful brand. Most people assume it’s about answering the what and the which: what technologies will drive our marketing success? Which of our product(s) appeal to which customer personas? What communications channels should we leverage? Which influencers should we target?
Mine, Inspire, Design: Sparking Big Idea Thinking in PR and Marketing Read More »
By: Nikkia Adolphe, PR Director When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its Estee Lauder and other retailers have refined the use of chatbots to engage and interact with customers rather than just talking. PR has not escaped this wave of AI
AI in PR: Why Trust and Storytelling Cannot be Automated Read More »
By: Tawanda Carlton, Account Executive With the ever-changing tide of the communications industry, it can be difficult to say that the art of PR and marketing is ever truly mastered. PR has transitioned from physically clipping media client coverage from the pages of magazines and newspapers to tweeting client wins. While the future of how
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By: Tawanda Carlton, PR Account Executive No matter what level of experience you have or success you have achieved in your career, a pioneer mindset is necessary. This was one of the many key takeaways from Kevin Gillespie, owner of the acclaimed restaurant Gunshow, at a recent Bravo’s Top Chef in 2009, Kevin’s restaurant, Woodfire
Creative Mornings ATL: What Kevin Gillespie Taught Us About Adopting a Pioneer Mindset Read More »
By: Sarah Tourville, Founder & CEO I love to speak at events. In fact, speaker platforms are my favorite form of communication. I get to share my marketing knowledge with a captive audience while portraying my brand personality. In my opinion, there’s nothing more satisfying than a sea of nodding heads while I’m presenting. It
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