AMPLIFIED SHARE OF VOICE
IN HR TECH

SITUATION

Vensure, a player in the highly competitive HR technology solutions space, faced several challenges, including increasing brand awareness and share of voice in a saturated HR-tech environment, cohesive messaging for growth that aligned with Vensure’s aggressive M&A strategy, and finally, positioning Vensure as a reliable, secure and modern solution for small and medium-sized businesses.

SOLUTION

The FRENZY team implemented a comprehensive PR strategy to address Vensure’s needs by developing and executing a targeted press release program to maximize the impact of Vensure’s news. This included announcing new mergers and acquisitions, office expansions and executive leadership appointments.

Media placements for Vensure’s key executives were secured, further establishing their industry expertise.

By collaborating with Vensure’s thought leaders, FRENZY crafted and placed compelling byline content and media pitches, solidifying their credibility as trusted HR practitioners deeply committed to client success.

RESULTS

2.2M real views
36 pieces of coverage in 28 publications
959M monthly unique visitors reached
5 press releases, achieving coverage in tier-1 tech and business publications

“FRENZY fits the mold and is everything we look for in a partner. We enjoyed working with the team and look forward to even bigger and better things as we grow together.”

– Dan Jeziorski, Vice President of Marketing Strategy, Vensure Employer Solutions