THOUGHT LEADERSHIP PR FOR CYBERSECURITY INNOVATOR
Situation
Simeio faced several unique challenges that called for strategic PR efforts. As a relatively small and new company in the cybersecurity space, Simeio’s biggest hurdle was cutting through the noise of the bigger cyber behemoths in the US with a contrarian expert voice.
Solution
To stand out in a crowded industry, we adopted a multifaceted strategy, which included capitalizing on award opportunities, providing event support, and establishing a thought leadership presence in publications nationally and locally. Central to the effectiveness of our messaging was our emphasis on personal impact stories, highlighting how individuals can enhance their cybersecurity defenses and safeguard themselves from threats.
Results
2.1M real views
86.7M monthly unique visitors reached
21 pieces of coverage in 15 unique publications
2 press releases achieving coverage in top local Atlanta publications
