NATIONAL CREDIBILITY THROUGH PAID AND EARNED MEDIA
SITUATION
The Marketing Practice (TMP) faced several unique challenges that called for strategic paid & earned marketing efforts. Relatively unknown in the U.S., they faced fierce competition from well-established B2B marketing and ad agencies with a long-standing presence. TMP needed to effectively communicate their position as a full funnel marketing agency with integrated skills that support the entire customer journey to a U.S. audience.
SOLUTION
FRENZY developed and executed a paid & earned PR plan to position TMP as a credible voice in B2B marketing with experience driving measurable results for the world’s largest brands.
The plan contained multiple pillars to support their business needs, including creating an integrated paid & earned media strategy to increase awareness and consideration across multiple industries, amplifying existing marketing efforts to tell cohesive stories in parallel, to highlight consistent relationships with top brands, and achieving public recognition as one of the fastest-growing B2B marketing providers specializing in technology and consulting.
RESULTS
The success of this strategy resonated across media, including marketing and advertising trade publications, digital tech outlets, and top-tier national titles.
TOTAL RESULTS
5M estimated real impressions valued at $1.85M based on industry benchmarks
EARNED COVERAGE
27 published pieces
9 in tier-1 trade publications
80M total UVM
2 PRESS RELEASES
1100+ clicks to website
214 syndicated posts
120M total UVM
AMERICAN BUSINESS AWARDS
2023 Silver Stevie Award Winner
for Achievement in Growth
ADAGE PARTNER CONTENT
26% above publication benchmark