Country & Stable
U.S. Brand Creation & Market Growth in a Competitive Equestrian Category
SITUATION
Country & Stable was preparing to grow market share in the U.S. equestrian lifestyle industry – an environment dominated by large, price-driven retailers and ecommerce platforms. While the brand offered premium products, a strong ecommerce foundation, and deep British heritage, it lacked a clear U.S.-market brand positioning to compete against category giants.
The challenge was to create a differentiated premium brand for the U.S. market—one that leveraged Country & Stable’s English pedigree while embracing modern American retail and digital innovation.
SOLUTION
U.S. Brand Creation & Positioning
FRENZY built a distinct U.S. brand designed to compete beyond price and scale. We positioned Country & Stable as a premium equestrian lifestyle authority—blending British craftsmanship, tradition, and credibility with a contemporary U.S. ecommerce mindset.
Brand Storytelling & Messaging
We shifted the narrative from transactional retail to lifestyle-led storytelling, highlighting riders, horses, families, and everyday equestrian life. The messaging reinforced Country & Stable as a trusted partner in the sport—not just a store.
Community, Social & Email Activation
Lifestyle content, brand ambassadors, Instagram takeovers, and branded email campaigns were used to deepen engagement and build community. Content focused on authenticity and relatability to resonate with serious equestrians and families.
Performance Media & Ecommerce Optimization
Paid social and search campaigns supported seasonal promotions while driving qualified traffic, list growth, and revenue—balancing performance with brand building.
WHY IT WORKS
Measurable Growth
+20% month-over-month increase in site traffic
+59% month-over-month revenue growth during a promotional period
55,616 people reached via Facebook paid campaigns, generating 3,743 clicks and 89 sales
567 new email subscribers added in one month
Email open rates exceeded historical averages, with branded promotions delivering the strongest engagement
Clear Differentiation
Country & Stable competes on heritage, lifestyle, and trust—areas where large equestrian retailers struggle.
Built for the U.S. Market
British roots became a strategic advantage, paired with modern U.S. digital marketing and ecommerce execution.
