STRATEGIC MESSAGING, BRAND NARRATIVE AND CONTENT CREATION FOR TRUCK-SHARING PLATFORM LAUNCH

SITUATION

Ryder sought to capitalize on the growing sharing economy trend, similar to services like Uber and Lyft, by launching Coop by Ryder. The goal was to create a new revenue stream for consumers through a truck rental platform designed for truck sharing. To achieve this, Ryder needed an agency to lead the brand launch, develop strategic messaging, and create compelling visualizations to effectively communicate the platform’s value proposition.

SOLUTION

FRENZY developed a strategic messaging framework and brand narrative for Coop by Ryder and launched it in Atlanta. The launch featured a TopGolf event, where truckers were invited and engaged with the community.

The brand was pitched at various festivals, including food and trucking events, to maximize exposure. Photo booths were set up and giveaways were offered at these festivals. Influencers were also engaged to share their perspectives, creating an integrated campaign that effectively built brand awareness and drove engagement.