Autotask needed to position itself as a thought leader in the channel managed services industry. The strategy involved identifying and monitoring global industry trends and topical news to use as compelling story hooks. The goal was to pitch these relevant stories to key media outlets to secure high-quality coverage. The focus was on gaining exposure in technology, business, and channel press.
FRENZY implemented a forward-thinking media relations strategy to introduce AutoTask solutions to new audiences and to stay top of mind with prospects and existing customers. Rich content of industry trends became an ongoing integrated campaign for Autotask resulting in significant media coverage each year.
Autotask’s content achieved consistent coverage in top-tier U.S. and European media, including Wired, CRN, TechTarget, and The Telegraph, generating over a million impressions per month and reaching 120 million users globally. This thought leadership strategy significantly boosted awareness and sales opportunities, leading to a 162% increase in staff, and office expansions in the UK, Boston, New York, Amsterdam, and Manchester. Autotask was later acquired by Datto.
