Aderant
The Younicorn Campaign
Aderant partnered with FRENZY to launch a bold, market-defining campaign for its AI-powered Work-to-Cash solution, designed to cut through the noise of a crowded legal-tech market and be impossible for attorneys to ignore
THE CHALLENGE
Verizon aimed to transform the behavior of its internal sales and marketing teams by encouraging the adoption of digital-first tools. This included leveraging social media, optimizing posts, and implementing email marketing initiatives. The goal was to modernize outdated practices and ensure that the team was aligned with current digital trends.
Why It Worked
The campaign translated complex AI technology into a feeling attorneys immediately understood. It combined emotional storytelling with enterprise credibility and delivered true market saturation. This wasn’t a moment, it was a Frenzy.
THE STRATEGY
FRENZY unified messaging, positioning, and creative into a single, unmistakable platform. We defined the brand message, competitive differentiation, and emotional reason to win, then expressed it through bold, AI-led creative. The campaign centered on a clear insight: attorneys want to get paid for every dollar they earn.
THE FRENZY EXECUTION
The Younicorn campaign launched in New York City with hyper-targeted digital out-of-home placements positioned exactly where attorneys walk every day: commuting, heading to lunch, and traveling home. AI-generated unicorn creative was used intentionally, mirroring the promise of AI-powered automation.
The activation expanded into a fully integrated experience: a Younicorn App allowing attorneys to see themselves on a Times Square billboard, guerrilla love-bombing with horse-and-carriage appearances, Younicorn cakes hand-delivered to firms, and unicorn footprints across the city.
Results
- 15M impressions
- 1.3M ad plays
Prospects stated verbatim that it felt like **Aderant was ‘following them’ around New York**, exactly the reaction the campaign was engineered to create.
Why It Worked
The campaign translated complex AI technology into a feeling attorneys immediately understood. It combined emotional storytelling with enterprise credibility and delivered true market saturation. This wasn’t a moment, it was a Frenzy.
