Aderant
The Younicorn Campaign
Aderant partnered with FRENZY to launch a bold, market-defining campaign for its AI-powered Work-to-Cash solution, designed to cut through the noise of a crowded legal-tech market and be impossible for attorneys to ignore.
The Challenge
Aderant’s combined Work-to-Cash offering was powerful but complex. The challenge was to simplify the story, create a sense of belief, and ensure that attorneys not only understood the value but also felt it. The goal was memorability, not just awareness.
The Strategy
FRENZY unified messaging, positioning, and creative into a single, unmistakable platform. We defined the brand message, competitive differentiation, and emotional reason to win – then expressed it through bold, AI-led creative. The campaign centered on a clear insight: attorneys want to get paid for every dollar they earn.
The Frenzy Execution
The Younicorn campaign launched in New York City with hyper-targeted digital out-of-home placements positioned exactly where attorneys walk every day: commuting, heading to lunch, and traveling home. AI-generated unicorn creative was used intentionally, mirroring the promise of AI-powered automation.
The activation expanded into a fully integrated experience: a Younicorn App allowing attorneys to see themselves on a Times Square billboard, guerrilla love-bombing with horse-and-carriage appearances, Younicorn cakes hand-delivered to firms, and unicorn footprints across the city.
Results
- $400K media investment
- 15M impressions
- 1.3M ad plays
Prospects stated verbatim that it felt like **Aderant was ‘following them’ around New York**—exactly the reaction the campaign was engineered to create.
Why It Worked
The campaign translated complex AI technology into a feeling attorneys immediately understood. It combined emotional storytelling with enterprise credibility and delivered true market saturation. This wasn’t a moment—it was a Frenzy.
