BRAND STRATEGY FOR GLOBAL PRODUCT LAUNCH
Situation
Aderant, a leading global provider of business management and practice-of-law solutions, approached FRENZY to develop the identity and messaging strategy to launch their new cloud platform.
To do this they not only needed a name and visual identity for the product, but also sought a team that could augment the overarching Aderant brand to ensure that the new platform aligned with their position, values, and existing offerings.
Solution
Our award winning creative team conducted extensive research and discovery workshops, developed a naming architecture, and used our proprietary Brand DNA Map to ensure a seamless integration with Aderant’s existing products and services.
Results
FRENZY identified a name that resonated with the Aderant team and helped them stand out in a competitive market. The messaging and strong visual identity for the cloud solution is cohesive with the Aderant brand, yet equally bold and forward looking.
FRENZY completed the project on a tight timeline that coincided with a prominent user conference in the law-tech sector, where Aderant was able to announce the new product and create excitement around its launch.
