Most businesses understand content is important and that having a solid content strategy can help with lead generation and increase brand awareness. Measuring performance and tracking KPIs is a great…

We all know 2020 was a year like no other. It was a year of both transformation and adjustments. We asked our Media Frenzy Global team to reflect on last…

As we progress into the final quarter of what has been a tumultuous year, tech marketers and communication professionals will have a few key issues weighing on their minds. After…

As a PR and Marketing agency, a new client can come in either door. Sometimes they are well-established in their industry… and that’s the problem. They don’t think they have…

I recently binge-watched The Karate Kid reboot Cobra Kai on Netflix. It came highly recommended from a friend and I found it to be a much-needed dose of nostalgia as…

I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of a strategic marketing marathon than…

The current media landscape is noisier, more convoluted and crowded than ever before. The term 24-hour news cycle is earning its money as we have seen over the past few…

With so many ways to connect with prospects and customers, marketing has necessarily become integrated. That is: companies and their agencies have become adept at managing their messaging across multiple…

As of August 2020, the number of COVID-19 cases in the United States has surpassed over 5 million. Its impact continues to jolt not only the nation but specifically, the…