Author name: Media Frenzy

Media Frenzy Global Adds New Client Simeio to Expanding Portfolio

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Media Frenzy Global Adds New Client Simeio to Expanding Portfolio The new partnership is set to continue to heighten Simeio’s position as a best-in-class identity and access management service provider ATLANTA — February 7, 2023 — Media Frenzy Global (MFG), an international agency that builds recognition and accelerates market growth for innovative technology brands, continues […]

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NEWSJACKING 101

NEWSJACKING 101

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NEWSJACKING 101: What it is and how to do it well Newsjacking is a technique used by many PR professionals to earn timely and relevant coverage by leveraging recent events or news items to promote a specific service, product, or company. It can be a useful tech PR and marketing tactic for a variety of

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Sarah Tourville, Thought Leader

Why Gaining Credibility is Crucial (And How a Communications Agency Can Help)

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What is Thought Leadership? There are many types of promotional content your organization or your communications agency can produce – advertising content, blogs, rich content, external thought leadership, white papers, and more.    While it is implied in the name, “thought leadership” is anything that positions your brand as a thought leader on their specific

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publicist and client

The Art and Balance of Setting Boundaries as a PR Professional

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“Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.” — Dr. Brené Brown Before I worked in PR, I was a hostess at a popular restaurant in Nashville, TN. One of the first things they taught me in the restaurant industry is that the customer is

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