Author name: Media Frenzy

What the Tech?! Navigating the World of Technology as a PR Professional

By Tawanda Carlton, Account Executive A few years ago, I was talking about careers with a friend when she said, “Tawanda, tech jobs are really on the rise right now, you should look into the industry.” The comment threw me completely off guard. I have a liberal arts degree and my experience was primarily in […]

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Sarah Tourville of Media Frenzy Global accepted into Forbes Agency Council

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies Atlanta (August 28, 2018) — Sarah Tourville, CEO and Founder of @mediafrenzyglob.   Media Frenzy Global Contact Info Nikkia Adolphe Email: [email protected] Cell Phone: 786-269-5040 Work Phone: 678-367-0043 About Forbes Councils Forbes partnered with the founders

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Mine, Inspire, Design: Sparking Big Idea Thinking in PR and Marketing

As a PR and Marketing expert, everyone asks for my special sauce to building a successful brand. Most people assume it’s about answering the what and the which: what technologies will drive our marketing success? Which of our product(s) appeal to which customer personas? What communications channels should we leverage? Which influencers should we target?

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AI in PR: Why Trust and Storytelling Cannot be Automated

By: Nikkia Adolphe, PR Director When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its Estee Lauder and other retailers have refined the use of chatbots to engage and interact with customers rather than just talking. PR has not escaped this wave of AI

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You Are Here Labs Selects Media Frenzy Global as PR Agency of Choice

YOU ARE HERE LABS, a trusted leader in Augmented Reality, Virtual Reality and digital immersive experiences, has tapped award-winning PR and Digital Marketing agency Media Frenzy Global as its agency of record. With a renowned portfolio of clients, Media Frenzy Global will utilize their industry expertise to foster brand awareness and further solidify YOU ARE HERE’s presence in

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Mad About Metrics… But What Do They Really Mean in PR?

By: Tawanda Carlton, Account Executive While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals tend to focus on the particular media outlet in which our clients have been featured,

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