Morals in Marketing: Hard Lessons Learned from the Fyre Festival Disaster
Nearly two years after being subjected to mass social media embarrassment – thanks to the recently released Netflix and Hulu documentaries, the team behind Fyre Festival is reliving what is being dubbed as one…
learn moreCreating a Media Frenzy Around Your Brand with Sarah Tourville
“The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Tourville has spent…
learn moreMorals in Marketing: Hard Lessons Learned from the Fyre Festival Disaster
Nearly two years after being subjected to mass social media embarrassment, thanks to the recently released Netflix and Hulu documentaries, the team behind Fyre Festival is reliving what is being dubbed as…
learn moreFinding Your Seat at the Table as a Woman CEO
By: Sarah Tourville, CEO & Founder As a female entrepreneur who has been in business for more than a decade, I’ve unfortunately found that advancing in a male-dominated business climate…
learn moreThe Importance of Internships for Communicators
By: Matthew Kaiserman, Junior Account Executive Last year, nine million millennials joined the workforce, proving the value of internships and real, hands-on experience becomes increasingly evident. As hiring managers and…
learn moreA Seat At The Table, As Told By A Female CEO
By Sarah Tourville, Founder & CEO of Media Frenzy Global I recently reread Sheryl Sandberg’s 2013 bestseller, Lean In: Women, Work, and the Will to Lead. Her advice for succeeding in…
learn moreHow communicators can expand their skill sets in 2019
By Matthew Kaiserman, Junior Account Executive at Media Frenzy Global As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The set…
learn moreHow to Effectively Onboard a New Client
By: Tawanda Carlton, Account Executive Your agency has signed another client, congratulations. New clients always seem to evoke a sense of excitement in the agency environment as it presents a…
learn moreDon’t Forget About Digital Producers
By: Tawanda Carlton, Account Executive I recently sat down with a local television news producer, Natasha Lee of WSBTV in Atlanta, to not only build on our professional relationship but also…
learn moreHow to Create Content That Transcends the Written Word
By: Matthew Kaiserman, Junior Account Executive Today’s marketing landscape is driven by how long you can actively engage your audience. Attention spans are shrinking, and brands are having to work…
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