Is Employee Activism the New Normal? Lessons from the Wayfair Walkout
By: Matthew Kaiserman, Junior Account Executive It must have been echoed time after time: brands cannot afford to sit on the sidelines of pressing issues. The days of corporate America…
learn moreEverything You Need to Know About Social Media
Are you ready to level up your social media strategy? We've got your back. Download our brand new Social Media Guidebook here and transform your brand's online image.
learn morePublicist Rockstars: “Seek a Mentor” with Nikkia Adolphe
By: Nikkia Adolphe, Account Director I had the pleasure of interviewing Nikkia Adolphe. Nikkia is PR Director at Media Frenzy Global, an integrated marketing and public relations agency with offices…
learn moreIs the News Media In Trouble? Reuters Thinks So. Our Take on Their Report.
By: Tawanda Carlton, PR Account Executive Reuters recently released its digital news report surveying over 75,000 people in 38 markets on current challenges facing the media business today. As a…
learn moreClutch Announces the 2019 Leading B2B Firms in Delaware, Florida, and Georgia Across Four Categories
The research team at Clutch selected more than 290 B2B companies as leaders in their 2019 United States report based on the companies’ portfolio of work and diverse clientele, market…
learn more4 Things We Can Learn from Brands at Cannes Lions 2019
By: Katherine Nguyen, Integrated Marketing Coordinator The Cannes Lions International Festival of Creativity kicked off earlier this week at the Palais des Festivals et des Congrès in Cannes, France. The…
learn moreHow to Identify The Right Influencers for Your Brand
By: Tawanda Carlton, PR Account Executive Arii, an 18-year-old social media star with more than 2 million followers on Instagram, is a dominating figure in the social world. Recently, the…
learn moreHow to Create Content Your Audience Cares About
By: Katherine Nguyen, Integrated Marketing Coordinator In an oversaturated media landscape, how do brands grab the attention of their target audience? This might be a loaded question, but it’s one…
learn moreGIFs: A Social Media Fad or Universal Marketing Language?
By: Matthew Kaiserman, Junior Account Executive The end goal of any social campaign is simple. Whether you are a consumer or B2B brand, a public figure, influencer or creator, there…
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