Blame it on Fake News (Again)? Unpacking Media’s Onus of Safety in the U.S.
By Nikkia Adolphe, PR Director Blame It on Fake News (Again)? Fake News. It’s a phrase we’re all so familiar with that continues to shatter global headlines, given the polarizing…
learn moreHow To ‘Go There’ In Business
By: Sarah Tourville, Founder and CEO As business owners, there’s one word that fuels the trajectory of our business: growth. Most recently, my company completed a major rebrand and our…
learn moreLive Streaming Goes Mainstream
By: Katherine Nguyen, Integrated Marketing Coordinator Today’s digitally-savvy brands have countless tools at their disposal that allow them to reach wider audiences and increase consumer awareness. With social media, blogging…
learn moreWe’re Hiring: Marketing Intern
The marketing intern will support innovative and disruptive integrated marketing strategies for global brands and must be comfortable working in an incredibly fast-paced environment. The ideal candidate must be a…
learn moreWhy The CEO and C-Suite Should be on Social Media
By: Sarah Tourville, CEO With the growing presence of social media in our personal and professional lives, brand influencers and celebrities shouldn’t be the only ones using platforms like Facebook,…
learn moreMarket Influence: The Funnel Above the Sales Funnel
By: Jonathan Young, Senior Marketing Manager It used to be called “awareness.” Or “Brand marketing. You know,” said the clever account rep, “like Apple or Mercedes.” But, unless your company…
learn moreConvenient or Creepy? How AI Is Helping Marketers Get Consumers To Convert
By: Amanda Stanley, Senior Account Executive Technology is getting smarter and so are marketers. We’re now seeing AI and machine learning being used in an effort to personalize consumers’ experiences…
learn moreConsumer Fatigue and The Saturation of Streaming Content
By: Matthew Kaiserman, Junior Account Executive Ten years ago life was simpler. If you wanted to watch a show or movie you simply turned on the TV and flipped through…
learn moreWhat We Can Learn From L’Oreal About Marketing
By: Katherine Nguyen, Integrated Marketing Coordinator As the brand enters its 110th year in the beauty industry, L’Oreal is looking for a refresh. With the recent unveiling of what it…
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