BRAND ELEVATION AND
DEMAND GENERATION

Situation

Rev.io, an innovative billing & back-office software company serving managed service providers and integrators, sought help building their brand and driving leads to the their sales team.

FRENZY came alongside them to improve their brand recognition and drive leads through the creation and implementation of an effective Demand Generation Campaign combining Paid Media, PR and Analyst Relations.

Solution

FRENZY crafted an integrated Demand Generation Campaign that positioned Rev.io as an innovator and thought leader in the managed services and integration space, specifically highlighting the capabilities of their cutting-edge professional services automation solution. The campaign utilizes AI and the latest Martech Tools in both Paid Media and PR.  

Results

500,000 average monthly impressions
3,500 average monthly visitors to the campaign landing page
Rapid increase in coverage in key trade publications, reaching key target audiences
Launched Analyst Relations and conducted analyst briefings with IDC, Forrester, and Constellation Research