BOOSTING CATERING SALES & PROFITS
Situation
Rising Roll, a gourmet café chain with locations across the southeast, wanted to continue expansion and improve unit revenue and profitability.
FRENZY helped Rising Roll identify the goal of increasing high-margin catering sales in targeted areas of their market by developing a paid media campaign that would effectively grab the attention of both business and family event catering customers.
Solution
FRENZY upped the ante by building out a strategic paid media campaign across programmatic display and social platforms, directly targeting customers seeking catering services within geofenced areas. By incorporating beautiful and tasty hero items with bright colors and a playful headline, FRENZY created ads that were true to the brand and motivational to hungry people planning an event.
Results
421% increase in Google searches and clicks to the catering website
700,000 average monthly impressions
Significant growth in catering sales and restaurant profitability
