U.S. THOUGHT LEADERSHIP & AWARENESS FOR GERMAN
ESG DISRUPTOR
Situation
Makersite, although well established and known in Germany, faced several roadblocks in breaking into the U.S. market and needed FRENZY’s support to tell its story.
Solution
To overcome brand awareness hurdles, the FRENZY team implemented a multi-pronged PR strategy, focused on high-profile international partnerships and strategically pitching newsworthy stories and perspectives. To further establish Makersite’s expertise, we positioned the CEO as a thought leader by strategically placing his commentary in relevant ESG titles.
Results
2.2 million real views
31 pieces of coverage in 24 publications
88 million monthly unique visitors reached
5 press releases achieving coverage in tier-1 tech and business publications
“FRENZY’s culture, attitude, mindset, and team members were impressive.”
-Vaqais Hussain, Senior Marketing Manager
