NATIONAL CREDIBILITY THROUGH PAID AND EARNED MEDIA

SITUATION

The Marketing Practice (TMP) faced several unique challenges that called for strategic paid & earned marketing efforts. Relatively unknown in the U.S., they faced fierce competition from well-established B2B marketing and ad agencies with a long-standing presence. TMP needed to effectively communicate their position as a full funnel marketing agency with integrated skills that support the entire customer journey to a U.S. audience.

SOLUTION

FRENZY developed and executed a paid & earned PR plan to position TMP as a credible voice in B2B marketing with experience driving measurable results for the world’s largest brands.

The plan contained multiple pillars to support their business needs, including creating an integrated paid & earned media strategy to increase awareness and consideration across multiple industries, amplifying existing marketing efforts to tell cohesive stories in parallel, to highlight consistent relationships with top brands, and achieving public recognition as one of the fastest-growing B2B marketing providers specializing in technology and consulting.

RESULTS

The success of this strategy resonated across media, including marketing and advertising trade publications, digital tech outlets, and top-tier national titles.