After 2020 we’re not sure any of us will claim to know what the new year is going to look like…but from where we’re sitting right now, our prediction is that 2022 will be a year of true growth and change for the PR industry. Here are three hot topics we’ll be tracking for our clients:

• The startup market is still on fire and competition will continue to be fierce; CEOs and founders need to boldly share their business stories – and yes, their financials – to gain media attention.
• Fragile client budgets will continue into the new year, meaning PR pros and agencies must look holistically at brand marketing, PR and sales goals to benefit from shared ROI. Good for the client, good for client retention.
• Purposeful work will matter more than ever. For PR agencies and our clients, equity in-house must be the driver as we work to amplify initiatives to effect change.

So what do you think? Will startups, collaborative efforts and branding with purpose be on the industry radar over the next twelve months? Only time will tell. One thing we know for sure: If you’re ready to scale your PR efforts in 2022, we’re fired up and ready to work with you to make it happen.