Everyone in business knows the sales funnel. But how do you top off the Awareness level of that funnel? The demise of traditional advertising has been accelerated by more efficient and more effective marketing channels.

Our new eBook, “The Funnel Above The Funnel,” explains how B2B marketers can leverage today’s hyper-networked marketplace to become more effective rainmakers:

• How to leverage PR like a social network
• How to work social networks like true personal connections
• How to drive content marketing further down the funnel
• Tying your branding to lead generation