CONTENT STRATEGY AND CREATION FOR SALES ENABLEMENT

SITUATION

FRENZY helped Comcast Business go beyond traditional marketing assets to better engage with their customers in the southeast region.

SOLUTION

FRENZY developed a comprehensive lead generation campaign. This campaign included dynamic content such as thought leadership videos, engaging presentations, and detailed proposals.

These materials were designed to be used by the sales team for direct outreach and were also available for download to attract and capture leads. By showcasing thought leadership and providing valuable educational content, the campaign aimed to establish credibility, facilitate meetings, and drive engagement with potential clients.

RESULTS

The regional sales team saw a remarkable 20% increase in new clients as a result. For the first time, the campaign successfully regionalized content, driving curiosity and enhancing customer engagement in the region.

“The FRENZY team did a great job because they were knowledgeable and executed the campaign well.”

-Aminah Dawkins, Regional Marketing Manager