June 12, 2020

  We have been reminded lately that business is the circulatory system of society. After our personal relations, our definition of “normal life” revolves around the work we do and the things we buy. So we hunger to get back to those things. These are unusual times. Now is not a time for business as […]

  For all the social observation and concern about people “having their faces in their screens” prior to the COVID-19 pandemic, the world is even more so now. A recent survey by Arlington Research and MFG revealed that nearly half (46%) of all people worldwide are consuming more digital content than they did before the

  Just a few months ago, terms like “social distancing” and “sheltering in place” were rarely used. Now, \”non-essential\” employees are working from home. Events are being cancelled. Social interaction has become limited.  With no clear picture of when life will return to normal, many companies are turning to the internet to hold their events.

Social media is now an established media channel and a feature of daily global life. At the end of 2019, Facebook alone reported an astounding 2.4 billion users (a whopping 30% of the world’s population).  With numbers trending up, analysts have predicted a continued rise. What most analysts didn’t predict was a global pandemic that

For companies small and large, recent events have left decision-makers worried about what they should (or should not) say to their audiences. Many have even been questioning, is this the right time to do any kind of marketing, let alone PR? It’s undoubtedly been a burning question asked by our clients. Contrary to what most