By: Tawanda Carlton, Account Executive I recently sat down with a local television news producer, Natasha Lee of WSBTV in Atlanta, to not only build on our professional relationship but also gain insights on her day-to-day role and inherit her perspective as someone who sits on the receiving end of media pitches for broadcast. While we […]
Don’t Forget About Digital Producers Read More »
By: Matthew Kaiserman, Junior Account Executive Today’s marketing landscape is driven by how long you can actively engage your audience. Attention spans are shrinking, and brands are having to work to find ways to convey their message before audiences click on something else that catches their eye. This shift towards clickable and easily digestible content
How to Create Content That Transcends the Written Word Read More »
As we know, brands are communicating with audiences in various ways. For example, brands are creating and owning content instead of relying on traditional media channels to deliver key messages. They also are moving beyond the written word. This shift is taking brands and consumers to more short-form content through audio and video channels. It
Why Risk-Taking is the Content Strategy Brands Need Read More »
