PR is Shrinking – A Changing Mindset is a Must in the Year Ahead
By: Nikkia Adolphe, PR Director The success that traditional PR offers to a brand’s reputation and business growth is invaluable, but it’s become clearer that the conventional media approach is no longer enough. Yes, securing media coverage (gauging positive sentiments on behalf of a brand, of course) or a keynote speaking opportunity substantiates the investment […]
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